How To Choose a Good Trademark

 

Trademarks are words, logos, or combinations of the two that are used to differentiate your goods and services from those of others. Federal trademark registration establishes your ownership of the brand and prevents competitors from using confusingly similar trademarks across the country. When deciding on a trademark, keep these rules in mind

It's all about being "distinctive."

 

Your brand must be distinct enough to be protected and registered with trademark agencies in Taiwan and elsewhere. Customers will be less confused if you are distinct. A unique mark is also easier to register and defend against infringement than a descriptive mark.

 

To help determining the likelihood of a trademark being registered easier, we divide unique trademarks into three categories:

Trademark Invented

This is the most powerful type of trademark. It's a made-up phrase, a creation with no dictionary definition at all. It has no relation to the features of the connected product since it has no significance. You have complete control over the meaning and value of this term.

 

A coined trademark may be more difficult for customers to recall at first, necessitating more work in product promotion, but it also means you have a greater chance of establishing a good relationship between the mark and your company or product.

 

A typical technique to come up with a coined trademark is to rewrite a well-known term. The term "enspyre," for example, is an archaic alternate spelling for the word "inspire." Alternatively, just mix letters to form a new, fully unique word.

 

KODAK, Häagen-Dazs, and Spotify are among well-known examples.

Trademark Arbitration

An arbitrary trademark is a genuine word you can look up in a dictionary. The word's meaning has nothing to do with the product or any of its characteristics, which is why it is unique.

 

The word "APPLE" is a classic example; you can't register it as a trademark if you're operating a fruit shop, but using it as a brand name to sell mobile phones and computers makes it an arbitrary choice and therefore distinctive.

 

Simply choose a word that you enjoy the sound of or that creates a good picture logo.

 

AMAZON, BLACKBERRY, and SHELL are among well-known examples.

Suggestions for a Trademark

The suggestive trademark is, as the name implies, a hint to the quality or character of your product or service that isn't a plain description. To grasp what the product is, the buyer must utilise their imagination and perspective.

 

A suggestive trademark can also be registered, but unlike the previous two varieties, it will face greater challenges throughout the government evaluation procedure.

 

Baby dry and Microsoft are two well-known examples.

Examples of Things You Shouldn't Register!

There are also some useful suggestions for terms that you won't be able to register with the government. If any of your words fall into one of these categories, toss it out and choose a new one!

Term used to describe anything

A descriptive word is a simple statement about the product or nature of the items on which the mark is used.

 

FACIAL FITNESS, fast prints are some well-known examples.

 

Consumers would not recognise this word as a trademark since descriptive phrases merely describe your goods and do not clearly identify the source of a product. If you offer fruit and berries, descriptive adjectives like "apple" and "blackberry" would be appropriate.

 

The government would also take into account the right of other persons and businesses in the same industry to use the term.

 

The term cannot be registered as a trademark since it fails to fulfil the basic purpose of a trademark.

 

The difference between a descriptive phrase and a suggestive trademark is how much imagination an ordinary customer would need to realise the connection between the word and the product. It's not simple to tell the difference between the two. Let us at Musa assist you if you have any queries.

Term Definitions

There is no way to register or protect a generic phrase. These are phrases that are regularly used in general commerce to describe the goods or services themselves and cannot be used as a source indication.

 

Here are a few well-known examples: Espresso

Take precautions.

Spend a little extra time and effort at the start of your trademarking and branding procedure. If you make a mistake and can't register your word or wind up fighting someone in court, it will cost you a lot more money, time, and chances.

 

Professional assistance will assist you in avoiding such costly errors.

 

Do you require assistance in deciding on a trademark? Please complete the form below and we will contact you as soon as possible!