How to Remove Hijackers from your Amazon Listing
Greg was perplexed when he looked over his Amazon listing. He read the review again and again, but he couldn't understand what was being stated. "This product looked nothing like the photographs on the Amazon page," Tim had written. It was a different colour and 3 inches shorter in length. "Extremely low quality."
How is that possible?! For the previous nine months, Greg had been selling the same goods on Amazon. Over the previous three months, sales had gradually increased, and consumers had never complained about the product's quality. And how could it possibly be a different colour? He only had one colour option for the goods.
Greg discovered the facts after nearly two hours of inquiry. He had been a victim of hijackers, like thousands of other Amazon vendors. Several of the bulleted attributes had been updated, and images had been added to his listing.
Hijackers are people who take over popular Amazon product listings and use them to market their own goods. All of that traffic you've been working on for the past few months is now being utilised to lead buyers to the hijackers' products.
So, what is Greg's option? How is he going to stop someone he's never met and can't see? How many more clients were receiving counterfeit goods, resulting in bad feedback for his own brand?
Would you know what to do if you were Greg? If not, continue reading. Despite Amazon's best efforts to prevent hackers from obtaining access to listings, hijackers cause havoc on the site every day. As a result, it's critical that every Amazon seller understands how to avoid and respond to hijacking. Here's the most up-to-date information we have:
OBSTRUCTING HIJACKERS FROM ACCESSING
YOUR LISTING
Unfortunately, internet hijackers, like traditional house robbers, are frequently cunning and have perfected their abilities to get access to someone else's property. But, just as putting a security system in your house will make you less likely to be a victim, following the guidelines below will make it more difficult to hijack your listing.
1. Before placing an
order, differentiate your goods or package.
It may be too late for you now, but if you're thinking of starting a business on Amazon or adding another product to an existing listing, consider how your product may stand out from the turn-key items that everyone else is selling.
If you're purchasing a product that's easily available to anyone else trying to sell it, hijackers can easily replicate it with a cheaper version. So think of a way to spice up your item by including an accessory or bundling it with other items.
If you can't differentiate your product, think about how you can differentiate your packaging. Rather of using conventional polywrap or polybags, make your packaging unique to your business, making it more difficult for hijackers to imitate. This will also make it easy for buyers to tell the difference between your genuine goods and imitations.
To prevent hijacking, James Thompson, a former Amazon employee, suggests using your UPC code. If at all feasible, he advises vendors to have the UPC put right on the goods. If this isn't an option, have the UPC printed directly on the package rather than using a sticker.
2. Register your
company's name as a trademark.
Just because you come up with a new brand name doesn't guarantee Amazon will recognise it as yours. It is incredibly beneficial to have your brand name registered as a legal trademark in order to protect your items and your listing.
3. Make a website
with your brand name in the address bar.
You may not believe you require a website at this time, but having a website domain associated with your brand can assist Amazon in determining that you are the brand behind the goods. According to James Thompson, the previously mentioned former Amazon employee, you should create a page on your website where you may list items and their SKUs. You may also use the same copywriting that you used on your Amazon page here. This might be additional proof that the merchandise is, in fact, yours. Even if you are unable to sell through the website, when Amazon sees the product SKUs on your own branded site, they will be able to assist you in fixing the matter.
4.Take pictures of
your Amazon selling page.
Having documented images of your Amazon listing will assist confirm that you are the listing's original creator, and it will undoubtedly be useful in showing Amazon how the page should appear once the hijacking scenario has been resolved.
5. Amazon's Uncomplicated
Packaging
Frustration-Free Packaging is a specific packaging certification offered by Amazon for vendors. The certification's primary goal is to limit the use of extra materials and increase the usage of recyclable materials in product packaging, according to Amazon. Amazon will stamp the package with their own official certification mark once a seller has completed the process. Though Amazon's Frustration-Free Packaging serves its own needs, it might be a useful differentiation in your own packaging that hijackers will find tough to mimic. More information regarding the procedure may be found at http://www.amazon.com/b/?node=5521637011.
AFTER A HIJACKING
EXPERIENCE, CONTACTING AMAZON
If you've gone past the point of securing your site and discovered it has been hacked, you should inform Amazon right once.
Due to linguistic issues, several Amazon sellers have discovered that making phone conversations might be challenging at times. Send an email if this has happened in the past. Take your time while composing your email and be as detailed as possible in describing what transpired. Give any relevant dates (when you first started selling, when you first discovered something was amiss, etc.) and be careful to include any particular proof you have. Screenshots, client photographs, email contact with the alleged hijackers - everything that would aid the customer service person in performing their duties effectively and quickly.
Please don't hesitate to phone us right after you submit the email if you like. Both can be beneficial in bringing the problem to a good finish. (Please note that screaming or belittling the customer service representative will not expedite the procedure.) It's possible that it'll have the opposite effect.)
GETTING IN TOUCH WITH
THE HIJACKERS
If you've tracked down the hijackers and have their contact information, don't be afraid to write them an email or a letter. This email should have a formal tone to it and should not contain any overblown threats. Keep a duplicate for your records, and make a note of when you sent the communication.
A legal "stop and desist" form letter is available on several websites. If you want to seem more serious and official, customise these templates to match your needs and send it by mail if at all feasible.
This type of email has typically put a halt to the hijackers' behaviour right away, but even if it doesn't, it's important to have a copy on hand in case Amazon needs assistance.
GETTING IN TOUCH WITH
A CUSTOMER WHO HAS BOUGHT A COUNTERFEIT PRODUCT
Frequently, Amazon merchants learn about their hijacking predicament through a negative customer review. Unknowingly, the buyer believes they were duped into purchasing a subpar product. It's critical that you don't simply let the consumer leave without resolving the issue.
Respond as soon as possible to the customer's review and inform them of the situation. Buyers aren't normally thinking about the ins and outs of Amazon selling, so explain it in simple words. Also, request that they provide you their contact information via your corporate email, and offer to deliver a real goods at no additional expense. After you've sent the client a replacement, follow up with them after it's been delivered to see how they like the new product. At that time, you should also request that their evaluation be updated to reflect the facts of the situation. You can't make a consumer alter their mind, but most people will understand your situation.
Conclusion
Hijackers are a pain in the neck that may really harm your Amazon business. It's never too early to begin safeguarding yourself and developing a current strategy for dealing with this potential situation. Nobody claims that removing an Amazon hijacker is simple, but employing all of the resources given in this post will make it a lot easier.
Hijackers are a hassle, but if you follow this method, you'll be able to defeat them in the long run. Give Salesbacker a go once you've dealt with hijackers. You'll be able to receive more product reviews, which will help you sell more.get a full guide on Tips to Remove Hijackers on your Amazon and Flipkart Listings
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