What is the benefit of trademark registration?

 

 

                                             For the consumer, the brand is what separates one product from another, regardless of how similar they are or whether they are of the same sort. This fosters brand loyalty, which is a valuable asset recorded in a company's financial accounts as "goodwill" or "intangibles."

That brand is ultimately what will raise public awareness of the quality of the product or service being delivered. It will produce a distinct impact in comparison to the other competitors' items.

When bringing a new product or service to the market or entering a new market with an existing brand, the registration of the trademark and its related logo is an important and necessary operation. The goal is to gain exclusivity by its use, preventing others from abusing it.

Otherwise, anyone could present to the public similar products or features that are so similar that they could cause consumer misunderstanding and undermine the brand's effort. The business will suffer a financial loss as a result of this.

 

The Mexican Institute of Industrial Property (IMPI), a regulatory agency, has legal jurisdiction to regulate the country's intellectual property system. This means it will be in charge of registering the trademarks that are submitted, as well as having a global registration that prevents two trademarks from being confused.

Trademarks are registered with IMPI by submitting the necessary documentation, including samples of the trademark and logo, as well as as much information as possible about colour and letter font or size. An equally vital component is a detailed description of the product or services linked with that brand. Unnecessary contestation or, worse, the inability to defend the trademark in the event of a contestation will result from vague or confusing provisions. For example, a client recently registered a trademark in Mexico for "swimming pool cleaning and maintenance" on their own. Within days, they were inundated with contestation notices from a slew of competitors wanting to defend their trademarks, claiming that the service was so broad that it would infringe on theirs. MexLaw stepped in and settled all of the claims by withdrawing the hazy trademark application and filing a new one with a more detailed product definition.

Another advantage of submitting a trademark application to IMPI is the speed with which it is reviewed and authorised. This suggests that it does not always conduct a comprehensive inspection and review of its registers to uncover potential conflicts. As a result, it is the trademark owner's responsibility to keep track of applications and submit oppositions as soon as possible if there are any potential issues. The trademark owner must then enforce that decision by taking legal action to have counterfeited items destroyed or withdrawn from the market after receiving an initial response from IMPI (whether confirming or rejecting the complaint).

 

4 Reasons Why Trademarks Are Important For Your Business

 

1. A Priceless Asset

 

Your trademarks will become more valuable to you over time. Your brand will become more valuable as your company's reputation grows. Trademarks have worth outside your primary business and may aid in the growth of your firm into other industries, such as personal care to wearables. Your trademark may potentially lead to the acquisition of your company by a larger organization, which may or may not be of interest to you.

2. A Way to Make It Easier for Customers to Find You

 

It's difficult to tell one company from another in today's crowded and ever-expanding economy. As previously said, trademarks are an effective business communication instrument that aids in capturing the attention of present and new clients. In a nutshell, trademarks enable your company, products, and services to stand out from the competition.

Customers can easily recognize who they are working with when they see a trademark. Customers will be aware of your company's reputation, and if it is positive, they will be less inclined to explore for alternatives. Your brand might have a significant impact on a customer's purchasing choice.

3. having an Effect on the Internet and Social Media

 

When people search for your products and services, your trademark will be the first thing they type into a search engine or social media site.

 

When your website or social media platform receives a lot of traffic, it will almost certainly result in higher rankings, which will lead to more traffic, consumers, and brand awareness for your company.

A Tool for Effective Communication

The Advantages of a Registered Trademark

 

Trademarks may express intellectual and emotional traits and signals about you, your organisation, and the reputation, goods, and services of your firm. It is not necessary for your trademark to be a word. It might also be graphics that are recognisable in any language or alphabet.

 

If you can create an effective and memorable trademark, whether it's a design or a phrase, you have a chance of being recognised internationally and transcending language and geographic barriers. get free consultation at markshield